When it comes to foundation, getting it right is essential. After all, it’s called 'foundation' for a reason; it's the base for the rest of your makeup. With hundreds of products and myriad techniques available, nailing the perfect complexion can be a challenge. To begin with, always prepare your skin before applying foundation. Cleanse, exfoliate and moisturize to create a smooth canvas. Don’t forget to let your moisturizer sink in for a few minutes before you start applying your foundation.
One of the most important things is to always choose the right shade. Don't be tempted to go darker or lighter than your natural skin tone. Nothing looks worse than a foundation line around the jaw. Instead, test a few shades on your jawline, then check in natural light to find your perfect match. Don't apply too much product all at once. It's easier to add more if you need it than to take away if you apply too much. Use a brush or sponge for application, using your fingers can leave streaks and uneven coverage.
Setting your foundation is crucial to ensure longevity. Don’t forget to set foundation with a loose powder to keep it in place all day. Furthermore, don't make the mistake of ignoring your skin type when choosing your foundation. If you have dry skin, look for hydrating formulas, and if you have oily skin, look for oil-free or matte foundations. Remember, makeup is a means of self-expression so don't feel obliged to follow these rules religiously. The most important thing, in the end, is that you feel confident and comfortable with your makeup.